I’ve been blogging for over 5 and half years and even though I have a good readership, in the grand scheme of things, I’m still a small-time blogger.
I know many people who wish they could start-up a blog but they feel that competition is too great. They feel lost in a sea of both giants and smaller fish. They think ‘how could I ever stand out?’
In the classic story of David Vs Goliath, it is shown that the small can conquer the big. You only have to watch WWE wrestling to see people like Rey Mysterio or Sin Cara taking on the people who are twice as big and emerging victorious.
It’s true, there are an unlimited number of small bloggers and smaller number of popular, well-known bloggers, but in total, they comprise a significant figure. The principle and thought process is exactly the same if you were starting a business or any other kind of venture.
You could let the fear of the competition stop you from taking the plunge and you’ll then never know what you could’ve accomplished.
In any industry, you will be in juxtaposition to competitors big and small, but there’s a few advantages that you will always have to the big playa’s! 😉
1. Niche development
Most of the bigger players have a very solidified niche which is very difficult to escape from. One of the biggest bloggers out there, I get the email updates of the new posts regularly and typically it’s the same content, again and again, totally rehashed.
I’m very bored of seeing the same content over and over again. There’s plenty to be created and explored but they cannot because they are stuck.
This is where you can fine tune your niche. Create a new one or one that will somehow live on for always. I don’t think the nice of ‘living consciously’ will ever disappear and I’m only ever limited by my imagination.
Because I’m small I have the opportunity of being creative and trying something a bit different.
It may not always work but, I can take bigger risks. Any flops I can chalk down to experimentation.
I can then repeat the experimentation process until I hit jackpot. You can’t really experiment when you’re a big player. You’ll lose clients and readers and most importantly, they’ll probably think you’ve lost the plot.
3. No one will steal your ideas
The other advantage of being small is that people are less likely to steal your ideas. You have less to protect and much less to lose. You don’t have to look far into the papers to see some new lawsuit being filed against the poor Mark Zuckerberg. I don’t envy him at all and I definitely don’t ever want to be in that position.
Another big one was recently was the whole Nokia Vs Apple fiasco which has been finally resolved but there were lawsuits and counter lawsuits flying back and fourth. It was a real mess.
4. More personal connections
The other wonderful thing about being a smaller player is the connections you form with your loyal clients/readers. I know many other bloggers and have connected with them, in some cases, in person.
Staying with the example of blogging. The challenge that the larger players have is that they don’t know whether people are connecting with them to enrich them or to leech from them. Not all of them, but some of the one’s I’ve met or come across, have themselves come across as a bit guarded because they don’t know what to expect from the people they meet.
5. Respect flows both ways
The reverse is also true. Not only will you feel closer to your clients, to the people you serve, but they will also feel closer to you. So long as you don’t betray that trust, the connection will remain.
I only have to think about my relationship with my bank recently and I feel angry and frustrated at the way I’ve been treated. The only reason I’ve been treated this way is because it’s such a giant entity, the concept of ‘personal connection’ is totally lost and can never be revived.
The benefit of being small is that your clients will show you appreciation when you treat them well and likewise, you will have the time to treat your clients as individuals and real people rather than just a big clump of money.
Do no despair if you are a new blogger or you are starting a new business in a crowded market. Just as you will be at a disadvantage, equally, you will have countless advantages over the competition. You just have to truly see it for what it is.